Our tracking code measures user interactions at the session level. We track and analyze mouse movements, clicks, and other metrics with an ever-evolving ruleset. We then pit each session (with utmost respect for privacy) against other sessions in the same campaign to reveal outliers: user sessions that deviate from the patterns we identify as normal.
These statistics let us pinpoint fraudulent traffic sources: publishers, ad placements, ad zones, or affiliate partners with large amounts of traffic or clicks that we suspect are artificial. We look for many artificial traffic and click generation practices, ranging from arbitrage and cookie stuffing to adware and botnets. And our heuristics improve as we tailor them further towards the specific needs of your ecosystem.
Armed with this data, we set up automated alerts that highlight worst offenders as we detect them - so you can give them the boot and stop paying them. This improved transparency lets you rationalize the way you manage your ad spending. This in term yields higher engagement levels and helps you amplify your ROI - even before you do any other optimization efforts.
Our heuristics detect a wide range of digital ad and affiliate scams that can affect you.