HOW IT WORKS

Our tracking code measures user interactions at the session level. We track and analyze mouse movements, clicks, and other metrics with an ever-evolving ruleset. We then pit each session (with utmost respect for privacy) against other sessions in the same campaign to reveal outliers: user sessions that deviate from the patterns we identify as normal.

These statistics let us pinpoint fraudulent traffic sources: publishers, ad placements, ad zones, or affiliate partners with large amounts of traffic or clicks that we suspect are artificial. We look for many artificial traffic and click generation practices, ranging from arbitrage and cookie stuffing to adware and botnets. And our heuristics improve as we tailor them further towards the specific needs of your ecosystem.

Armed with this data, we set up automated alerts that highlight worst offenders as we detect them - so you can give them the boot and stop paying them. This improved transparency lets you rationalize the way you manage your ad spending. This in term yields higher engagement levels and helps you amplify your ROI - even before you do any other optimization efforts.

What we detect

Our heuristics detect a wide range of digital ad and affiliate scams that can affect you.

1
Ad injection
We’re able to spot ad injection that stems from toolbars, adware, and malware. Hijacked computers let fraudsters serve unwanted ads to end-users. This wastes your ad budget and damages your brand when users associate it with cybercriminals.
2
Bot traffic
Bot traffic also results from malware. We're able to detect compromised computers that masquerade as real users with real cookies. They steal your ad budget as they interact with your ads in invisible browser windows.
3
Ad stacking
We leave no stone unturned when it comes to impression generation. Specially crafted ads and iFrames let fraudulent publishers servenon-viewable ads that artificially inflate their impression numbers. This type of malpractice can wreck your metrics and KPIs in addition to costing you money.
4
Arbitrage
Arbitrage is impression laundering writ large. The savvier fraudsters we observe buy cheap, low quality traffic, mask its origin, and use it to serve higher paying ads to uninterested users. We’re able to catch this so you can get the traffic quality you actually pay for.
5
Affiliate fraud
Sophisticated fraudsters steal from other affiliates and yourself by stuffing their tracking cookies into unsuspecting users’ browsers. Our heuristic see through this and let you only reward true referrers.