June 10, 2017

Do you care about your brand?

We who work in advertising and media love brands. We build brands, we nurture them, we care about them every day. We love them, right? When […]
May 14, 2017

Dealing with bot fraud as a publisher

As a publisher, your goal is to generate revenue with high-quality traffic that’s likely to generate leads and encourage conversions. It’s difficult to accomplish this goal […]
April 1, 2017

Affiliate fraud pt. 2: The detection

After our last post, where we touched some affiliate fraud types let’s move one step forward and  find those who use the presented techniques. I think there […]
March 22, 2017

YouTube Brand Safety Issues: Transparency is No Longer Optional

Third-party programmatic ad buys aren’t a good thing if your YouTube ad is being placed around content that’s detrimental to your brand. In a nutshell, this […]
February 2, 2017

Why does use behavioral analytics to fight digital ad fraud?

Most of our competitors and half the industry are putting their faith in certain black lists to keep fraudsters, cheaters and bots out. These lists are supposed […]
January 6, 2017

EU Traffic quality landscape 2016

Generating traffic to your website is a common goal if you’re looking to earn revenue from selling products or services online. If you are targeting customers […]
December 10, 2016

Russian referrer spam abusing the Huffingtonpost brand for profit

The age old practice of referrer spamming recently came up on both Redditand HackerNews. For those unfamiliar with the technique, referrer spam is the practice of using black hat […]
October 1, 2016

They used to say anonymous networks are hiding people… Are they?

Protecting privacy or supporting fraudulent activity? On 24 August 2016 protesters called for action to the users of TOR, an anonymity providing network. They requested TOR users to stop […]
July 21, 2016

The reward of giving back

The summer has come on full throttle and the team could feel it in the city of Budapest. As a way to escape the heat […]
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