The first step to making an impression - making sure your ads were seen in the first place
Not paying attention to the viewability of your ads can easily lead to becoming part of the statistics - over half of online ads never actually appear on a screen.
The commonly accepted IAB Guidelines state that an impression can be deemed viewable if at least half of it appears in the viewport for at least one second.
At Enbritely we go further, and allow you to define what ‘viewable’ means for you and even compare the performance of your creatives through several standards at once.
Does your ad convert better if it was seen for 2 seconds? 3 seconds? 50% or 80%? Find your best creatives and segments, track and optimize smartly with Enbritely.
Ready to measure real visibility and start improving your ROI?