Lottoland announces partnership with enbrite.ly.
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Lottoland, one of the largest lotto betting operators, has announced that they will be partnering with enbrite.ly in a push to ensure affiliate program fraud prevention and quality at the same time.
Affiliate fraud encompasses any fraudulent activity which aims to generate commissions form an affiliate marketing programme. Throughout affiliate marketing activity publishers can insert tracked links in their content which enables customers to easily reach other pages such as online stores or product pages. Fraudsters trick the system at this point with fake activity to generate or increase payments.
To help Lottoland track down these fraudsters, enbrite.ly utilizes sophisticated award-winning software and analytics which makes it possible for enbrite.ly to provide detailed data to eliminate scams.
Head of Marketing Performance at Lottoland, Pierre Cozzani, said: “We are very happy with the newly established partnership, enbrite.ly is a highly trustworthy company, and we are pleased that we can work together to protect the online advertising supply chain from fraudsters, for the sake of the whole community.”
According to the founder of enbrite.ly Oszkár Rimóczi, affiliate marketing has increased over the last few years because publishers are starting to realize that it is a very effective way to handle their online advertising since it’s flexible and highly beneficial compared to many other ad programmes. “We found out that with every type of effective marketing strategy some type of ad fraud rises. We are very happy to enter into a partnership with Lottoland and help them to easily increase the ROI on all of their affiliate campaigns. Thanks to our award-winning technology we are able to fight against fraud in every field of the online advertising supply chain, therefore help to clean it and make it transparent for the benefit of all players. The success of Lottoland inspires us and this motivation drives enbrite.ly even more to provide the best service possible.”
Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lotto betting sector. Innovation, coupled with the freedom to offer players a unique and enhanced lottery betting experience, has been key to the company’s success.
Lottoland boasts a range of exciting options that set it apart from the competition. By using an insurance-backed business model, Lottoland can offer features such as DoubleJackpot, allowing players to double their jackpot winnings on any lottery.
Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include EuroMillions, WorldMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.
Lottoland’s B2B business, offers operators the chance to integrate a lottery betting vertical to their portfolio, containing over 30 different lottery betting products. Operators can launch a new lottery betting vertical that appeals to their player base, existing and new, by offering the chance to bet to win the largest prizes in online gaming whilst monetarising their customers better. Lottoland Solutions’ new turnkey B2B lottery betting service can be quickly and easily integrated to an operator’s existing betting & gaming platform.
The Gibraltar-based business is active in over 10 markets, has over 350 employees, more than 6 million customers worldwide and achieved revenues in the region of €300m in 2016. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia.