The effects and consequences of the EU’s new norms on privacy protection
During the last month the whole ad tech industry – amongst others – was focusing on the GDPR and the consequences it may result in. In 2016 May, the regulation entered into force and following a 2 year post-adoption grace period, it became fully enforceable throughout the European Union on 25, May.
But what does GDPR actually hold?
The regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU. The GDPR sets out the principles for data management and the rights of the individual, while also imposing huge fines in case of not complying. It covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies.
Why is complying a must? The imposable sanctions are tough: in some infringement cases the fine can reach an amount up to €20 million or up to 4% of the annual worldwide turnover of the preceding financial year in case of an enterprise, whichever is greater.
Due to the importance and burning nature of the issue, several articles have been born regarding the topic. Here is our collection of the most relevant ones to help you to get a line on the matter and see things clearer:
Digiday – Publishers, ad tech firms scramble to comply with GDPR
CNN tech – GDPR is here: What you need to know about Europe’s new data law
MarTech Advisor – Operationalizing GDPR: You Didn’t Know You’ve been Doing it All Along
TechCrunch – WTF is GDPR?
Mediapost – GDPR Got It Wrong: IP Address Is NOT Personal Data