Uncategorized

August 10, 2017

How travel websites are sponsoring viruses

In the world of online advertising, it’s critical to know where your ads are running. This post tells the story of how travel companies end up […]
August 10, 2017

Enbrite.ly wins Slush 2014, secures 500k EUR in funding

Enbrite.ly is proud to announce that we have won the biggest prize for any pitching competition in history at Slush 2014 in Helsinki. The funding will […]
August 10, 2017

The Walls of Yesterday – The Problem With Present-Day Click Fraud Protection

The security industry, especially online, is a classic problem of walls and ladders. The white hats build big walls to protect assets. The black hats come […]
August 10, 2017

Russian referrer spam abusing the Huffingtonpost brand for profit

The age old practice of referrer spamming recently came up on both Redditand HackerNews. For those unfamiliar with the technique, referrer spam is the practice of using black hat […]
August 10, 2017

What Analytics can and can not do to help you find bot traffic

Understanding Analytics – every tool is as good as you know how to use it Google Analytics (GA) has become a de-facto industry standard to analyse traffic. But many […]
August 10, 2017

The most common forms of advertising fraud

This post outlines the most common forms of advertising fraud we’re seeing of late. Most of these malpractices affect both networks and advertisers when they inadvertently purchase maliciously delivered inventory. Others are […]
August 10, 2017

Dissecting a “Six-Figures-A-Month” video ad fraud operation

Summary A relatively simple fraud scheme within the video RTB ecosystem is costing advertisers such as Verizon, Netflix, Fedex, KFC and Smirnoff — among others — up to $500,000 USD per […]
August 10, 2017

Why RTB networks are most susceptible to ad fraud

Some history Anyone who’s even slightly involved in online marketing and advertisement eventually faces the problem of fraud nowadays. The issue is deeply rooted in the ecosystem. For years, salespeople negotiated […]
August 10, 2017

International cooperation in the fight against robots

We have signed a 750,000 Euro investment contract. After a 500,000 Euro startup competition prize last year, an additional 250,000 Euros have also been secured from […]
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