Blog

March 14, 2015

Tools we use pt. 1: Leadfeeder

In the life of a startup company it’s very important to pick the right tools and use them properly with the lowest energy and money consumed. […]
February 23, 2015

International cooperation in the fight against robots

We have signed a 750,000 Euro investment contract. After a 500,000 Euro startup competition prize last year, an additional 250,000 Euros have also been secured from […]
January 29, 2015

Why RTB networks are most susceptible to ad fraud

Some history Anyone who’s even slightly involved in online marketing and advertisement eventually faces the problem of fraud nowadays. The issue is deeply rooted in the ecosystem. For years, salespeople negotiated […]
December 6, 2014

Dissecting a “Six-Figures-A-Month” video ad fraud operation

Summary A relatively simple fraud scheme within the video RTB ecosystem is costing advertisers such as Verizon, Netflix, Fedex, KFC and Smirnoff — among others — up to $500,000 USD per […]
November 17, 2014

The most common forms of advertising fraud

This post outlines the most common forms of advertising fraud we’re seeing of late. Most of these malpractices affect both networks and advertisers when they inadvertently purchase maliciously delivered inventory. Others are […]
October 13, 2014

What Analytics can and can not do to help you find bot traffic

Understanding Analytics – every tool is as good as you know how to use it Google Analytics (GA) has become a de-facto industry standard to analyse traffic. But many […]
September 10, 2014

How travel websites are sponsoring viruses

In the world of online advertising, it’s critical to know where your ads are running. This post tells the story of how travel companies end up […]
August 21, 2014

Enbrite.ly wins Slush 2014, secures 500k EUR in funding

Enbrite.ly is proud to announce that we have won the biggest prize for any pitching competition in history at Slush 2014 in Helsinki. The funding will […]
May 1, 2014

How Fraudsters Steal Millions From Amazon and eBay

The highest profile affiliate fraudster to date is Shawn Hogan. He stole — hold your breath — $28 million from eBay before they shut him down […]
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