Blog

August 10, 2017

EU Traffic quality landscape 2016

Generating traffic to your website is a common goal if you’re looking to earn revenue from selling products or services online. If you are targeting customers […]
August 10, 2017

5 Reasons to Stop Worrying About Your Media Buying and Love Programmatic

Online advertising can be highly effective if the right audience is targeted. Yet it can also pose certain safety risks, especially if you become a victim […]
August 10, 2017

YouTube Brand Safety Issues: Transparency is No Longer Optional

Third-party programmatic ad buys aren’t a good thing if your YouTube ad is being placed around content that’s detrimental to your brand. In a nutshell, this […]
August 10, 2017

Markets can’t function without trust and programmatic advertisement is no different

Nearly 80 percent of ad buys today are made programmatically and spending on automated ad purchasing is expected to exceed $30 billion in 2017. It’s an […]
August 10, 2017

How VAST 4.0 is improving transparency and measurement of video advertising

If you’ve been around lately in or close to digital advertisement you’ve surely heard about how video ads are to be the next big thing (marketers […]
August 10, 2017

Dealing with bot fraud as a publisher

As a publisher, your goal is to generate revenue with high-quality traffic that’s likely to generate leads and encourage conversions. It’s difficult to accomplish this goal […]
August 10, 2017

Malware, Adware and Ransomware – How the different “wares” affect you (Part I.)

Ad fraud isn’t the only thing that can do damage to your brand. If your website is attacked by adware, malware or ransomware you may be […]
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