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August 10, 2017

Affiliate fraud pt. 2: The detection

After our last post, where we touched some affiliate fraud types let’s move one step forward and  find those who use the presented techniques. I think there […]
August 10, 2017

5 things you should know about viewability

Posted on February 19, 2016 by Antal Levente 1) Biggest misconceptions about viewability Above the fold ≠ always viewable – average viewability rate is 68% above the fold and 40%  below […]
August 10, 2017

The reward of giving back

The summer has come on full throttle and the enbrite.ly team could feel it in the city of Budapest. As a way to escape the heat […]
August 10, 2017

Do you care about your brand?

We who work in advertising and media love brands. We build brands, we nurture them, we care about them every day. We love them, right? When […]
August 10, 2017

5 reasons why ad fraud will continue to grow in the coming years

According to the latest study of WFA (Compendium of ad fraud knowledge for media investors, WFA 2016.) ad-fraud is expected to increase at 19%-26% CAGR in the […]
August 10, 2017

They used to say anonymous networks are hiding people… Are they?

Protecting privacy or supporting fraudulent activity? On 24 August 2016 protesters called for action to the users of TOR, an anonymity providing network. They requested TOR users to stop […]
August 10, 2017

How Enbritely protects your brand

In our previous discussion about Brand Safety we looked at how brands can get into the wrong neighbourhood online. In this post we dive into this topic […]
August 10, 2017

The State of Online Advertising Fraud

Recently I had a thought-provoking conversation with a marketing manager, discussing ad fraud. Sitting in a café, it took 75 minutes to open her eyes about […]
August 10, 2017

Christmas season attract more ad fraud

Protect Your Ad Budget: Watch Out for Ad Fraud When Launching Christmas Campaigns When it comes to anything that’s potentially lucrative, there’s room for fraud. This […]
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