February 20, 2016

5 things you should know about viewability

Posted on February 19, 2016 by Antal Levente 1) Biggest misconceptions about viewability Above the fold ≠ always viewable – average viewability rate is 68% above the fold and 40%  below […]
November 10, 2015

Digital advertising fraud concerns from media buyer’s aspect

Campaign renewal decisions can be really hard to make with commonly used analytical tools. Especially nowadays,  where fraudsters spread the industry. Media buying is all about testing […]
October 3, 2015

German Conficker B infection drives ‘Count in Fives’ ad fraud botnet

Conficker, first uncovered in 2008, is one of the most resilient worms in existence. With no obvious intent beyond spreading and survival, we are seeing it […]
August 9, 2015

The Walls of Yesterday – The Problem With Present-Day Click Fraud Protection

The security industry, especially online, is a classic problem of walls and ladders. The white hats build big walls to protect assets. The black hats come […]
July 1, 2015

Ad Fraud – We’ve met the bots and they’re us!

“Humans, not Robots, are responsible agents. Robots should be designed and operated as far as practicable to comply with existing laws, fundamental rights and freedoms, including privacy.” Alan Winfield […]
June 18, 2015 partners with Studio Binär to expand in DACH and CEE and the Vienna-based business development agency Studio Binärsignificantly extends their reach for new clients in the DACH and CEE markets. aims at a near-100% accuracy […]
May 10, 2015

iProspect is the first agency in Hungary to measure robot traffic in its inventory using

Budapest – iProspect, a global performance based digital marketing agency announced that it has partnered with, an online advertising fraud protection company, to further improve traffic […]
March 14, 2015

Tools we use pt. 1: Leadfeeder

In the life of a startup company it’s very important to pick the right tools and use them properly with the lowest energy and money consumed. […]
February 23, 2015

International cooperation in the fight against robots

We have signed a 750,000 Euro investment contract. After a 500,000 Euro startup competition prize last year, an additional 250,000 Euros have also been secured from […]
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