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January 10, 2018

How Enbritely protects your brand

In our previous discussion about Brand Safety we looked at how brands can get into the wrong neighbourhood online. In this post we dive into this topic […]
December 2, 2017

Christmas season attract more ad fraud

Protect Your Ad Budget: Watch Out for Ad Fraud When Launching Christmas Campaigns When it comes to anything that’s potentially lucrative, there’s room for fraud. This […]
November 11, 2017

5 Reasons to Stop Worrying About Your Media Buying and Love Programmatic

Online advertising can be highly effective if the right audience is targeted. Yet it can also pose certain safety risks, especially if you become a victim […]
October 17, 2017

Markets can’t function without trust and programmatic advertisement is no different

Nearly 80 percent of ad buys today are made programmatically and spending on automated ad purchasing is expected to exceed $30 billion in 2017. It’s an […]
September 4, 2017

How VAST 4.0 is improving transparency and measurement of video advertising

If you’ve been around lately in or close to digital advertisement you’ve surely heard about how video ads are to be the next big thing (marketers […]
August 21, 2017

The State of Online Advertising Fraud

Recently I had a thought-provoking conversation with a marketing manager, discussing ad fraud. Sitting in a café, it took 75 minutes to open her eyes about […]
July 18, 2017

Malware, Adware and Ransomware – How the different “wares” affect you (Part I.)

Ad fraud isn’t the only thing that can do damage to your brand. If your website is attacked by adware, malware or ransomware you may be […]
June 10, 2017

Do you care about your brand?

We who work in advertising and media love brands. We build brands, we nurture them, we care about them every day. We love them, right? When […]
May 14, 2017

Dealing with bot fraud as a publisher

As a publisher, your goal is to generate revenue with high-quality traffic that’s likely to generate leads and encourage conversions. It’s difficult to accomplish this goal […]
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